New Launches & Tech

Including our monthly “Gear of the Month” feature, this area of the blog contains articles on the latest and most important product launches and technology to hit the creative industry.

Read: Fujifilm’s X-Half | A blend of digital and analogue

The Fujifilm X-Half is a divisive digital camera. On the one hand, you have a new and interesting addition to Fujifilm’s extensive X-series, and on the other, it could split opinion. Here's our take! Read More

22 May 2025

Read: Tamron lenses | High-end features without the high-end price tag

Looking for lenses that balance performance and price? Tamron delivers high-end features, pro-level results and excellent value – without the premium price tag. Read More

08 May 2025

Read: Let's talk about the Fujifilm GFX100RF

The GFX100RF is one of the year's most exciting releases. It continues Fujifilm's drive to create exceptional medium-format cameras for those who appreciate beautiful aesthetics. We take a deep dive… Read More

02 May 2025

Read: Gear of the Month | December 2024

As the year comes to a close, we reflect on the gear that defined 2024. Here’s our Gear of the Year edition of our monthly tech roundup. Read More

30 December 2024

Read: Panasonic Updates | 2024

Here you'll find news on all the significant firmware updates for Panasonic mirrorless, compact and digital cameras and lenses. Read More

08 October 2024

Read: Why are hard drives and SSDs essential for creatives?

Hard drives and SSDs are vital to an effective and efficient creative workflow. In this article, we talk about the reasons for this and how you should use cloud storage in your backup strategy. Read More

15 August 2024

Read: The Canon EOS R5 II is here

The next generation of high-resolution video and photography has arrived in the Canon EOS R5 II, with intelligent AI autofocus, simultaneous photo/video recording, and much more. Read More

17 July 2024