Sony FE 28-70mm f2 GM Lens
Product Code: 3210047

Sony FE 28-70mm f2 GM Lens

RRP: £3,949.00 £2,669.00 In Stock

Sony Welcome to Alpha Lens Cashback
£100 Cashback on selected body, lens and accessory purchases. Find out more »
Free 1-Year Extended Warranty 
Register your product for a free extended warranty. Register »
Free 1-Year Extended Warranty 
Back to top

The Sony 28-70mm f2 G Master Lens is a versatile zoom lens featuring G Master optics for superior sharpness and smooth bokeh. With a constant f2 aperture, an 11-blade diaphragm, and four advanced XD Linear Motors, the lens provides precise autofocus and stunning clarity across the focal range. This compact, weather-sealed lens is highly portable, maintaining reliable performance when out on location.

Sony 28-70mm f2 G Master Lens Key Features:

  • 28-70mm zoom lens with G Master optics for detailed clarity
  • Fast and silent autofocus driven by four XD Linear Motors
  • Excellent low-light performance, thanks to a bright f2 aperture
  • Smooth, rounded bokeh with an 11-blade circular diaphragm
  • Impressive G Master optics include 20 elements in 14 groups
  • Includes 3 AX, 3 Super ED, 1 ED, and 3 Aspherical elements
  • Close focusing distance of 0.38m, perfect for detailed shots
  • 0.23x maximum magnification for close-ups with excellent detail
  • Optical suppression reduces focus breathing directly within the lens
  • Floating focus system for sharp shots at any focal length
  • Compatible with Sony breathing compensation for cinematic effects
  • Nano AR Coating II minimises reflections, flare, and ghosting
  • Fluorine-coated front element repels water, dust, and oil
  • Weather-sealed for reliable outdoor shooting in varied conditions
  • Compact and lightweight at just 918g, easy to handle and carry
  • Includes a protective lens hood, front and rear caps, and a soft case

How to Use the Sony 28-70mm f2 G Master Lens

Achieve Stunning Resolution with Optical Precision

The Sony 28-70mm f2 G Master Lens provides exceptional image quality across the frame. The lens features 20 elements in 14 groups, including three XA elements and one ED element, which work together to reduce chromatic aberration and distortion. This construction ensures high-resolution images with vibrant colours, even at wide apertures like f2 across the focal range.

The Nano AR Coating II minimises ghosting and flare, optimising clarity in challenging lighting and maintaining consistent image quality across the 75°-34° angle of view (full frame) / 54°-23° angle of view (APS-C). The G Master Lens also offers a close focusing distance of 0.38m and a maximum magnification of 0.23x, enabling crisp, detailed close-ups that precisely capture fine textures and intricate elements.

Experience Fast, Silent Autofocus and Reliable Tracking

Powered by four XD Linear Motors, the 28-70mm f2 G Master Lens provides fast, accurate, and nearly silent autofocus, making it well-suited for various environments. The XD motors smoothly drive the elements, ensuring quick, stable focus even during continuous shooting at high frame rates. The lens tracks subjects with precision up to 120fps (when paired with Sony Alpha cameras), perfect for action photography and videography. This performance aligns the lens with Sony’s advanced camera bodies, providing a dependable option for fast-paced scenarios where accuracy is essential.

Record Smooth, Consistent Video

Designed to minimise focus breathing, the G Master lens features optical suppression and is ideal for filmmakers, providing framing consistency during focus shifts. The lens supports Sony's breathing compensation technology with a customisable zoom rotation speed and declicked aperture controls to create seamless, cinematic focus transitions when paired with Sony cameras.

Capture Beautiful Bokeh

The Sony 28-70mm f2 G Master Lens’s 11-blade circular aperture creates smooth, rounded bokeh, adding depth to portrait photography and close-up shots by separating the subject from the background. The lens maintains a constant f2 aperture throughout the zoom range, enhancing its low-light capabilities and allowing for shallow depth-of-field effects.

Customise and Streamline Your Shoot

The Sony 28-70mm f2 G Master Lens houses adaptable hardware features, including a precise aperture ring with F-stop engravings and an IRIS Lock switch to prevent accidental adjustments. The aperture click switch allows seamless or stepped control for greater versatility, whilst the zoom ring includes a smoothness switch, preventing unintentional zooming during transportation. Dual customisable focus hold buttons enhance usability, while the Linear Response MF focus ring ensures precise, responsive manual focus control.

Shoot with Confidence in Any Environment

Built for frequent, everyday use, the 28-70mm f2 G Master Lens offers reliability, even in demanding environments. This equipment is surprisingly compact and portable for a lens with this focal range, measuring 92.9 x 139.8 mm and weighing just 918g. Its dust and moisture-resistant construction protects internal components in challenging environments, while the fluorine-coated front element repels water, dust, and oil. The included petal-shaped lens hood provides additional front element protection, attached via bayonet mount. The front of the lens also has filter thread of 86mm for additional aesthetic and protective filters.

What’s in the box?

  • 1 x Sony 28-70mm f2 G Master Lens
  • 1 x Lens Hood - ALC-SH182
  • 1 x Lens Front Cap - ALC-F86S
  • 1 x Lens Rear Cap - ALC-R1EM
  • 1 x Soft Case

FAQs:

What is a Sony G Master lens?

Sony designed the G Master Range with advances in camera performance and soaring creative ideals in mind. Each Sony G Master lens in this series is built with a clear vision of future developments in the photography industry, ensuring every G Master lens is futureproof enough to take advantage of everything the next generation of Sony cameras offers. G Master lenses are well-celebrated for their excellent image quality, speed, and reliability.

What cameras does the Sony 28-70mm f2 G Master Lens pair well with?

Аѕ а G Маѕtеr lеnѕ, Ѕоnу hаѕ dеѕіgnеd thе Sony 28-70mm f2 G Master Lens tо bе futurерrооf аnd mахіmіѕе thе роtеntіаl оf thеіr саmеrа bоdіеѕ. Whеn раіrіng thіѕ lеnѕ wіth thе lаtеѕt Аlрhа саmеrаѕ, uѕеrѕ саn unlосk thе bеѕt оf whаt Ѕоnу оffеrѕ fоr а mоrе ѕеаmlеѕѕ ѕhооtіng ехреrіеnсе. Раіrіng соmраtіblе рrоduсtѕ іѕ раrtісulаrlу uѕеful fоr ѕроrtѕ аnd wіldlіfе рhоtоgrарhеrѕ, grаntіng thеm ассеѕѕ tо thе lаtеѕt АІ-bаѕеd аutоfосuѕ оn саmеrаѕ lіkе thе Sony A1 II Digital Camera fоr сарturіng ѕubјесtѕ іn ѕtunnіng rеѕоlutіоn.

What is the equivalent focal length of this lens on an APS-C camera?

The Sony FE 28-70mm f2 G Master Lens can be used on APS-C cameras, offering a 42-105mm equivalent focal length for a 1.5x crop factor.

What size is the filter thread on the Sony FE 28-70mm f2 G Master lens?

The Sony FE 28-70mm f2 G Master lens has a filter thread of 86mm. Find compatible filter options here.

Back to top

Product Specification

Angle Of View 75°-34° (35mm), 54°-23° (APS-C)
Aperture Blades 11
Autofocus Motor XD Linear Motor
Colour Black
Crop Factor APS-C (1.5x)
Enlargement Ratio Maximum Magnification ratio of 0.23x
Filter Thread [mm] 86mm
Focal Length ~ Wide [mm] 28.0
Focus Mechanism XD Linear Motor
Hood Model ALC-SH182
Lens Elements 20
Lens Groups 14
Lens Mount Sony E-Mount (FF)
Lens Type Standard Zoom
Max Aperture ~ Tele 2
Max Aperture ~ Wide 2
Minimum Aperture 22
Minimum Focus Distance [m] 0.38
Mount Sony E-Mount (FF)
Sensor Format Full Frame
Size 92.9 x 139.8 mm
Weight [g] 918.00
Back to top
Back to top
Back to top

{{item.DisplayName}} for the Sony FE 28-70mm f2 GM Lens

{{accessory.DisplayName}}

{{accessory.DisplayName}}
Awaiting Stock Awaiting Stock In Stock Low Stock Special Order Available to order – Ships in 5–7 days Discontinued In Stock Call To Order 48 Hour Delivery Awaiting Stock {{accessory.Price}}
Available used from {{accessory.AccessoryUsed.UsedStartingPrice}}
No Accessories
Back to top

Spread the cost

Spread the Cost - Novuna Consumer Finance

Spread the cost of this item over 12 months. With a 0% finance, no deposit and monthly repayments by direct debit this option is simple to manage. Please see the repayment example below to see how much purchasing this item on finance would cost.

Finance Example
Item Value (Cash Price) £2,669.00
Deposit £0.00
Agreement Duration 12 Months
Total Amount Credit £2,669.00
Settlement Fee £0.00
Settlement Payment -
Monthly Instalments 12 x £222.42
Total Amount Payable £2,669.00
Annual Rate of Interest 0% P.A.
Representative APR 0% APR

Are you eligible for finance?

In order to apply you must fulfill the following criteria:

  • Be at least 18 years old
  • Be in full-time work (16 hours or more a week), retired, or in receipt of disability allowance
  • Have been a UK resident for three years or more
  • Have a mobile phone number
  • Have an email address
  • Have a UK bank account from which Direct Debits can be taken
  • Have no outstanding County Court Judgements (CCJs)
  • Channel Island customers, please call us to apply for finance

Note: All applicants will be subject to a credit reference check by the lender.

Credit is subject to application and status. Warehouse Express Ltd trading as Wex Photo Video act as credit broker and not the lender. Novuna Consumer Finance act as the lender.

How does it work?

Where a qualifying product is added to your basket, the full value of your basket, including any accessories purchases, will be eligible for interest free credit. This is subject to the value of the additional products not exceeding the value of the qualifying product. No deposit is required and payments will be collected by direct debit in monthly instalments, the first instalment being collected 30 days after shipment of the product.

What will I receive from the finance provider (lender)?

Novuna Consumer Finance will send a loan agreement pack approximately four weeks after delivery of the goods, confirming that the account has been activated and, from this point, it is possible to make repayments against the loan.

For further information on how our finance product work, see our Finance help section.

To apply for finance, follow these three easy steps

Add items to checkout

1. Add items to your basket, and click 'Checkout'.

Novuna

2. When selecting your Payment Option, choose ‘Apply for Finance’, and select your offer and terms.

Complete the online form

3. Complete the Novuna Online Application form. Make sure you have your bank details at hand.

Once your application has been accepted, usually within minutes, we will immediately dispatch your equipment.

Back to top
Back to top
Back to top
Product Code: 3210047-wex Manufacturers Part Number: SEL2870GMB.SYX Got a question? Get it answered...